Bob Dykes, CEO of NebuAd, was recently questioned at a House subcommittee meeting by Rep. Edward Markey (D – MA), chairman of the House Subcommittee on Telecommunications and the Internet. NebuAd is one of the advertising companies which use deep packet inspection (DPI) to examine the (unencrypted) web traffic of the customers of the internet service providers (ISPs) who partner with them.
Kansas-based ISP Embarq is one of NebuAd’s partners. At issue was a data-gathering test conducted earlier this year by NebuAd against 26,000 of Embarq’s customers.
Embarq did notify its customers about the test, noting that customer’s web surfing data would be retained, and that they could opt-out of the test if they wanted.
Rep. Markey encouraged Mr. Dykes to offer an opt-in model, instead of the current opt-in option. (more…)


